Paramount+ is shaking things up with a new strategy, moving away from its Taylor Sheridan-centric approach and aiming to broaden its appeal, particularly to women and genre enthusiasts. With a reported 81 million subscribers, the streamer is in a competitive market, and its new direction is a strategic move to stay ahead. The platform's new management, led by Jane Wiseman, is focused on expanding its original content, targeting a wider audience and diversifying its offerings.
Wiseman's team is actively seeking projects that resonate with a broader demographic, including female-fronted adult dramas, romance and family stories, and serialized thrillers. They are also exploring YA stories and microdramas, a format that has gained popularity, especially among romance enthusiasts. Additionally, Paramount+ is venturing into the realm of 'grounded genre' ideas, blending big-concept genre stories with relatable human drama, which could attract international viewers.
The shift in strategy is a response to the platform's desire to move beyond its Sheridan-dominated identity. While Sheridan's shows have been successful, Paramount+ aims to showcase a more diverse range of content. This includes projects like 'Discretion', a legal thriller, and a sequel to 'Clueless', both of which star prominent female actors. The streamer is also exploring partnerships with major creatives and stars, indicating a more selective and targeted approach to content acquisition.
However, Paramount+ is being cautious with its spending, focusing on a smaller number of high-quality projects. This approach is a departure from the industry's expectations when Cindy Holland was hired, as sources suggest the platform is not aiming for a Netflix-style spending spree. Instead, Paramount+ is taking a measured approach, carefully selecting projects that align with its new vision.
The transition away from Sheridan's influence is a strategic move, allowing Paramount+ to retain its existing fans while attracting new ones. With Sheridan's deal moving to NBCUniversal in 2029, the streamer has a few years to adapt and build a stronger identity. This period will be crucial in shaping Paramount+'s future and its ability to compete in the streaming wars.
